On Thursday, May 31st, TechTarget hosted Dan Shure’s SEMNE communicate “12 Ways to Use search engine marketing Tools You’ve (Mostly) Never Seen Before” at our Newton, MA workplaces. We were excited to now not best host the occasion, but even extra thrilled to learn some new approaches to make use of the search engine optimization gear and plugins in our ever-growing arsenal.
Dan’s number one goal became to offer every single attendee with at least one new device or one new way to use a tool they’re already the usage of. Judging by using the target market reactions all through his communicate and from the remarks right away, later on, he absolutely hit purpose. Given that the audience numerous from newcomers to more seasoned search engine optimization experts, this becomes no smooth feat.
During his presentation, Dan protected seven search engine optimization device classes he defined as:
Make you appearance good
I’m no longer going to rewrite his presentation because I’ll hyperlink to that at the give up for those who were not able to wait or want to re-assessment, but I’d like to highlight a few of the favored tools that I became either already using, have now learned a new way to apply, or are latest to me and my workflows handling search site visitors and engagement for TechTarget’s sizeable network of technology-particular websites.
Search engine marketing Plugins
I love search engine marketing plugins. They make it clean to execute real-time search engine marketing studies and analysis without continually having to log in to your favorite search engine marketing platform. (Not that there’s something incorrect with that.) If you’re like me and have already got fifty tabs open, you understand the value of not having to open another tab and toggling among the two whilst you don’t need to.
MozBar, Broken Link Checker, and Keywords Everywhere are three of my favorite SEO plugins Dan included in his presentation. (Add links to the gear and screenshots.)
I’ve been using MozBar because it launched. It has short insights into area authority, on-web page hyperlinks, optimization insights, key-word records, and hyperlink statistics. It’s extremely good as an excessive-degree review even within the SERPs or as an entry point to greater in-depth evaluation within the Moz platform.
Dan stated the usage of Broken Link Checker to find possibilities for hyperlink building reach out, but I adore it for URL level evaluation. When I’m looking at content material for updating or fixing overall performance issues, I simply need to understand if the page has any broken hyperlinks.
And whilst I can check in Ahrefs for broken links, this plugin lets in me to do it on-page in the browser window at the same time as I’m assessing matters like the inclusion of related subjects, rich media, and subheadings.
Keywords Everywhere is an excellent add-on for Chrome and Firefox that indicates seek volume, CPC and competition records from a couple of websites in one region. Additionally, the usage of its “human beings also search for” function is some other terrific manner to build out statistics for a content material method or package.
Search engine marketing Diagnostic Tools
Diagnostic tools are exceedingly critical to all parties worried in SEO. There is constantly something to diagnose whether or not you’re an in-residence search engine optimization or going for walks an company.
SEMrush is a tool I use for many things, however particularly the “Subdomains Report” Dan referred to is accessible for carrying out studies prior to accepting a consulting gig. No one likes to find wonder subdomains that were no longer accounted for previous to quoting a task. It’s additionally extremely good for conducting the aggressive evaluation and a wonderful manner to get an excessive degree snapshot of scores and traffic throughout all the subdomains in a community. The ability to drill down into those equal info is an efficient manner to section out information at some stage in research and analysis.
Another top-notch tip from Dan is to apply the Google Analytics date evaluation hack, that is immensely helpful whilst you’re diagnosing a drop in site visitors — just ask my team. As Dan said, “it’s easy, the date evaluate is the opposite.” By the use of this hack, uncovering content material that has declined in overall performance over time is a snap. Once the content is diagnosed, research and analysis on reasons, and uncovering ability improvements can start.