2019 is about to see ecommerce sales boom by way of 19.5% globally, providing an opportunity to savvy brands who are up to speed on the modern web design tendencies and trends to drive substantial extra market share.
But what do brands need to keep in mind in 2019 to ensure that they continue to deliver applicable standout online design, and therefore sales?
Mobile First
It’s vital to put into force a cellular-first layout in 2019. In 2015, mobile searches overtook those on desktop, making cellular search the highest search shape worldwide. In accordance with this, Google has modified which websites they index first — they now prioritise cell websites over those that aren’t mobile friendly.
However, it’s well worth bearing in mind that this push towards cellular-first design isn’t just based on ranking elements or search engine optimization; the visible result needs to decorate the consumer’s experience on the device that they will most likely be searching from.
This awareness of mobile first requires a fundamental shift in the manner in which websites are designed. It was once that a site could simply be created for a computer or laptop, and a mobile-pleasant or cell responsive layout might be brought as well. Today, it’s essential to design the website online for the cellular consumer first, before developing a version to additionally stand out for those on computers.
Micro-animations/movement
Using transferring micro-animations alongside remark loops – that deliver motion when hovering over an icon – helps make websites more usable and engaging. The info of the micro-interactions: the button clicks and the page transitions can significantly improve a user’s enjoyment of your website, meaning they’re far more likely to go back. It’s this significant motion, connecting a movement with a reaction, that satisfies a user’s desire for interactivity. And with touch interfaces, particularly on small screens, it has by no means been more vital to deliver motion in micro-animations and feedback loops to make the experience smooth and guide users on their journey to checkout.
Custom and conventional fonts
Expect a flow returned to custom and conventional font layout – smooth but formal – with larger and bolder typefaces, and a circulation far from humanist fonts as manufacturers’ goal to stand out in opposition to the proliferation of humanist typefaces.
Colour
Bright colors must be used more liberally in 2019 to deliver extra standout. The ultimate years have seen an explosion of big, bold colour throughout the internet with an increasing number of brands choosing to use their middle packaging brand shades as backing for his or her photos, with clashing tones moving far from the edgy start-up. U.S. into the mainstream. Those who’ve embraced arresting colours encompass The Premier League, Sky, and eBay. Though endure in mind a traditional font layout and vibrant colorings won’t be appropriate for all. The font and colors need to be right for the values of the logo and resonate with the target audience they’re concentrated on.
Optimise for search
As is constantly the case, ensuring the design of your website is optimised for search algorithms is crucial. Developments in net design can be driven by what Google’s constantly evolving search set of rules looks for. To this stop, make sure that the content being communicated is applicable to your target market and written as clearly as possible. Google looks for honest, human-generated content. Of course, this needs to be high-quality content to encourage others to have weblinks lower back to your site to support your SEO efforts. If customers need to proportion your replica, this highlights to Google that you are a valuable resource, and the praise for your efforts can improve your organic search rating.
Speed
With studies revealing that over half of customers go away from a website if it takes more than three seconds to load, websites ought to be designed with speed in mind. Also, the quicker your site loads, the better it’ll rank in search results, specifically in Google search. This isn’t to mention that websites need to be sparse affairs with confined content and imagery for the functions of pace. With better broadband, it’s a great deal less difficult to have picture and content-heavy websites that can load quickly. However, if you have an app, it’s critically really worth considering hosting it on a Progressive Web App (PWA) for performance functions. A PWA may be released from a domestic screen and can be prepared in much less than a 2d, frequently beating native apps in load instances.
