Can you agree with Tarte has been round for two decades? Founder Maureen Kelly launched the splendor logo in 1999, and I can nonetheless don’t forget obsessing over its Cheek Stains returned inside the day. It’s been notable to see a company it really is committed to cruelty-loose cosmetics expand a lot over the last couple of decades. And now, just in time for this critical anniversary, Tarte is branching out with a new line it’s certain to get as a good deal love as its huge-sister logo.

Sugar Rush launched on Sunday and, like Tarte, this colorful new series dabbles in each makeup and pores and skin care with “excellent-for-you components to create longwear, skin-loving formulas with recyclable packaging that pops,” in keeping with a press release. But simply as it’s presented in excellent-adorable packaging doesn’t mean Kelly hasn’t taken what is interior seriously. Everything in the collection is cruelty-loose, vegan, obviously-derived, and dermatologist-tested.

“At Tarte, we’ve usually believed which you shouldn’t must pick between splendor that works and beauty that’s exact for you,” Kelly says inside the Sugar Rush press launch, which indicates that the logo has its attractions set on young adults (or every body who looks like one). “For Sugar Rush, we went directly to the source, taking idea from Gen Z’ers in our workplace and in our lives to supply products that are sweeter without the icky awful stuff, but most significantly — fun!

Among these fun merchandise are two extraordinary palettes. The Sweet Slice Eye & Cheek Palette capabilities seven eye shadows and a blush formulated with Tarte’s famous clay-infused powders; the Keep Calm, Sunnies On palette features 8 matte and shimmer eye shadow shades, also made formulated with clay. And there are other eye-makeup options, of course, inclusive of a skinny, water-proof pencil known as Preppy Precision Liner.

There’s a first rate selection of lip products, too, just like the sheer Lip Sip lip oil in 3 shades, the entire-insurance Sugar Coat Velvet Liquid Lipstick in four shades, and the sweet-scented Best Bud Butter Balm, which hydrates lips with shea butter and exfoliates with lactic acid.

The lip balm isn’t always the simplest skin-care formulation. Sugar Rush is launching with three face merchandise: the makeup-casting off Squeezy Clean Face Wash, the noncomedogenic Don’t Hate, Hydrate moisturizer, and the Treat Yo Selfie Drying Solution, a spot remedy that helps clean skin and reduce redness. There are frame merchandise, too, including a wealthy frame butter and sorts of perfume: a body spray and a rollerball.

The quality part? All of those products — as well as the relaxation of Sugar Rush’s 17 debut merchandise — are all priced underneath $30. You can locate them all on sugarrushbeauty.Com, ulta.Com, and at Ulta stores now.