On Thursday, May 31st, TechTarget hosted Dan Shure’s SEMNE to communicate “12 Ways to Use Search Engine Marketing Tools You’ve (Mostly) Never Seen Before” at our Newton, MA workplaces. We were excited to not only host the occasion, but also extra thrilled to learn some new approaches to use the search engine optimization gear and plugins in our ever-growing arsenal.
Dan’s number one goal became to offer every attendee at least one new device or one new way to use a tool they’re already using. Judging by utilizing the target market reactions throughout his communication and from the remarks right away, later on, he hit the mark. Given that the audience isa mix of newcomers and more seasoned search engine optimization experts, this becomes no smooth feat.
During his presentation, Dan protected seven search engine optimization device classes he defined as:
Plugins
Diagnostics
Video SEO
Make your appearance good
UX
Reactive
Content
I’m no longer going to rewrite his presentation because I’ll hyperlink to that at the end for those who could not or wanted to re-assess. Still, I’d like to highlight a few of the favored tools that I have already been using, have now learned a new way to apply, or are new to me and my workflows handling search site visitors and engagement for TechTarget’s sizable network of technology-specific websites.
Search engine marketing Plugins
I love search engine marketing plugins. They make it easy to execute real-time search engine marketing studies and analysis without continually having to log in to your favorite search engine marketing platform. (Not that there’s something incorrect with that.) If you’re like me and have already got fifty tabs open, you understand the value of not having to open another account and toggling among the two when you don’t need to.
MozBar, Broken Link Checker, and Keywords Everywhere are three of my favorite SEO plugins, Dan included in his presentation. (Add links to the gear and screenshots.)
I’ve been using MozBar since it launched. It has sharp insights into area authority, on-page hyperlinks, optimization insights, keyword records, and link statistics. It’s perfect as an in-depth review, even within the SERP, or as an entry point to more in-depth evaluation within the Moz platform.
Dan stated the usage of Broken Link Checker to find possibilities for hyperlink building, but I adore it for URL-level evaluation. When looking at content material for updating or fixing general performance issues, I need to understand if the page has broken hyperlinks.
And while I can check in Ahrefs for broken links, this plugin lets me do it on-page in the browser window at the same time as I’m assessing matters like the inclusion of related subjects, rich media, and subheadings.
Keywords Everywhere is an excellent add-on for Chrome and Firefox that indicates search volume, CPC, and competition records from a couple of websites in one region. Additionally, the usage of its “human beings also search for” functionality in another terrific way to build out statistics for a content method or package.
